If it is a truly fly-by-night firm, then they won't be around to refund your money anyway, so why not offer it as a sales inducement? This, of course, will be more true of products which are not terribly expensive. Who is going to hassle with returning a $40-80 item? Some people will, but most won't, and they know this. The odds are in their favor.
Even if they do refund your money, it's might only be a portion of it since they could stick you with a: "Restocking Fee."
Other money back guarantees are only good for 90 days, or some other period of time. Is that enough time for someone to evaluate if the product is working? Makers of Rogaine and Propecia say their products may not show results for 4 to 6 months. Do you think the hair loss miracle cure you bought is going to work faster?
The "Ancient/Secret Cure"
To further illustrate this, the webmaster of this site once, when he was extremely bored one weekend, manufactured a copy of his legitimate college degree on the computer, added the phony name of Nebraska State University (it doesn't exist) and gave himself a bachelor of art's degree in "Cockroach Hotel Management."
If he can do it, the hair loss scam artists can easily do the same.
Playing The Underdog
Note the FDA has investigated about 250,000 claims of hair regrowth products. Only two have been accepted as worthy of manufacture and distribution with their seal of approval to the general public. Hair transplants are the other form of accepted medical treatment for hair loss. That is it. [Scalp reductions and flap surgeries are fast falling out of favor. Minoxidil, Finasteride and Hair Grafts - that's it. Dutasteride shows promise as a DHT blocker, but hasn't received FDA approval for treating hair loss.]
The FDA does not profit nor have anything else but the public interest at heart. And although they are often criticized for "taking too long" to approve drugs and treatments, their scrutiny is in the public interest, not the company making the product. In other words, they care more about you, then the company does. The scam hair loss treatment company cares about profit, not the consumer. Your hair loss means nothing to them other then a reason for taking your money.
Indirect Claims: The Infamous Inference
They didn't come right out and say it, but you are thinking it because that is what it sounds like they said, or wrote. Read or listen to the words carefully. When you read their claims, are they "suggesting" the product "might" work? Or, are they definetely declaring it will absolutely work for me beyond any shadow of doubt. There is a big difference in saying the product "might" work and the product "will" work.
Federal Government regulations on the sales language a Quack Company can make are vague and ambigous at best.
"Manufacturers are allowed to make statements and claims about the role of vitamins and herbs without first having them evaluated by the FDA. The manufacturer is held responsible by the FDA for ensuring that these statements are accurate and truthful. If claims are made, product labels must note that the FDA has not evaluated them.." Source
Avoiding Success Rate Statistics
They might use words such as "most people,"- "Everyone knows," - "Science favors," - "May lead to...," and so on, never mentioning one specific study, nor specific person or group supporting the generalization. Bona fide science never needs to do this and would destroy their own credibility by doing so.
If a product does employ "success rate" statistics, they can also use that as an excuse as to why the product didn't work on you. "Over 90 percent of our clients report new hair growth." - And when their product doesn't work on you, guess which category you will belong to? - The 10 percent group and you really just have bad luck!
But this is related to the above, and the key question is, "what percentage used the product successfully?" If that testimonial is the one out of a hundred that got results, and the other ninety-nine did not, his result could have been a fluke, which might have occurred anyway if he had taken nothing more that plain milk.
Don't trust testimonials, especially if all of the other red flags being indicated in this web site, or portions thereof, are present. Any testimonial can be made up and who would be the wiser? Read our sample below.
"HairLossLibrary.com" is the best web-site on the internet. It changed my life! I would recommend it to anybody and the $199 weekly fee is well worth the price!" - Jimmy Joe Bob, PhD. University of Norway, President of the International Consortium of Hair Loss Scientists, and one handsome dude.
Even in trial studies for rogaine and propecia, some of those taking the placebo reported new hair growth! Why? Maybe because they wanted to believe. Who knows? But the sugar pills they were given certainly did not cause their hair to grow back.
Explanation of photographs
Another consideration is people can have hair loss caused by illnesses in which the hair loss is temporary (telogen effluvium). Or, trick photography and a lot of work done with a software photo editor could have been implemented. Another favorite tactic is to show a BEFORE picture of a person with hair loss from a clear angle, and then the AFTER picture is from another angle. You see this a lot and hair transplant doctors themselves are even bad at this practice. They can't seem to remember to take the AFTER picture from the same angle as the BEFORE picture.
One scam hair loss product website was too lazy to have the subject change his shirt! What? He wears the same weird shirt everyday? He can afford that hair loss product but he can't afford a new shirt? He only has one dang shirt? Are you serious? He wore that one crazy shirt with his bald head, and then 6 months later, he happened to wear the same shirt with his new head of hair?